The optimization and testing stage consists of several key areas including:
The ability to track and analyze your website data is an integral part of making your website work for your business. With analytics data, we can determine which pages get the most traffic, where you’re getting the most conversions and how we can improve your website to meet the needs of your customers.
Content is king in the land of search engines but not any content will do. It needs to be clear, relevant and well-written in order to rank.
Some of the ways we help make this happen is through creating unique content targeted toward your ideal customer, editing and optimizing the content already on the website, optimizing each page so search engines know what the page is about, making sure every page is accessible through the website’s navigation and ensuring the website’s flow is natural and easy to follow.
We also check for common errors like grammar, misspellings and broken links.